The AI Transition Diagnostic
You're still good at your job.
So why does it feel like you're not?
You're experienced. You've gone through career changes before. And from the outside, you appear to have everything nailed. But something's shifted, and you can't quite put your finger on it.
Perhaps writing — once your happy zone — feels less valued.
Maybe your strategic judgement feels less solid now that anyone can 'knock out a strategy'.
Or perhaps you find yourself sitting in meetings in a cold sweat, dreading the moment you're asked how you're using AI in your job.
The thing is, carrying insecurity of any kind is a dead weight.
And without knowing what's really happening, it's impossible to approach it logically.
Generic AI training won't touch it. LinkedIn doomscrolling doesn't help. And the instinct to push through and stay busy usually reinforces rather than resolves the problem.
In fact, research on sustained professional uncertainty is consistent: when the brain is under prolonged threat, its ability to carry out work-critical tasks - like strategic thinking, creative judgement and communication — is the first to be compromised.
The discomfort this brings doesn't indicate that you're struggling. It signals that you don't have enough information to know what you're dealing with.
The AI Transition Diagnostic gives you that information. In five minutes, across twelve statements, it maps where you are in the professional transition triggered by AI disruption — using the Bridges Transition Model, a rigorous framework developed to understand and describe the psychological experience of significant change.
The result isn't a score. It's a picture: your dominant transition phase, the areas of your professional life that are most affected, plus recommendations on how to move to the next level.
Because, through understanding where you're at, you can set a baseline and build a strategy for pushing through the discomfort.
Five minutes. No obligation. Options to receive results & recommendations via email.
What your results include
Your dominant Bridges phase
Endings, Neutral Zone, or New Beginnings — and what that phase typically looks and feels like for PR and comms professionals.
Your domain breakdown
Which of four professional areas — content and communication, strategic judgement, client delivery, professional identity — are most affected, and which are holding steady.
A specific recommendation
Based on your phase and domain profile — whether that involves new tactics, resources, or a different way of framing where you are.
Additional tools and tactics
Bite-sized emails tailored to your phase — providing practical insights and information about what support looks like at each stage.
Free. We send your full domain breakdown by email and you can choose whether or not to get the extra recommendations in a short follow-up sequence.
Where you might be
The diagnostic maps your results against the three phases in Bridges' Transition Model.
No phase is better or worse than another — each is a predictable stage of how professionals move through significant disruption.
Endings
Something is being lost. You're grieving a way of working that felt like yours.
Neutral Zone
In between. The old isn't working; the new isn't clear. Often disorienting, this is a fertile ground for new ideas and ways of working.
New Beginnings
Clarity is returning. You're building something new. And you have the energy for it.
Most PR & comms professionals taking this diagnostic in 2026 will be in the Endings or Neutral Zone. Both are navigable. But what's needed looks different depending on which one you're in — which is precisely why it's helpful to know.
FAQS
Q1: Who is this for?
PR and communications professionals navigating the impact of AI on their work, their confidence, or their sense of professional identity. If that description fits, the diagnostic is relevant regardless of seniority, sector, or whether you think your situation is 'serious enough' to warrant attention.
Q2: Is there a right answer?
No. This is not a test. There is no phase that signals failure and no domain score you should be aiming for. The only useful result is an honest one.
Q3: What if I'm not sure which statement applies to me?
Go with your instinct. The diagnostic is designed to capture where you are right now, not where you think you should be or where you were six months ago. If two statements feel equally true, this is useful information — and the domain breakdown in your results will reflect the nuance.
Q4: Do I have to buy anything?
No. The diagnostic is free and exists to be useful and learn about how the industry is responding to change, not to generate sales pressure. Your results will include information about Clear North programmes if they're relevant to your profile. There is no obligation, no discovery call, and no follow-up pitch.
Q5: How is this different from a personality test or a career quiz?
It's built on the Bridges Transition Model — an evidence-based framework for mapping the psychological experience of professional transition. It was developed by organisational psychologist William Bridges, and has been used for decades by large organisations delivering change management programmes.
It's applied here specifically to AI disruption in the PR and comms sector. It is not a personality assessment and it does not produce a fixed type or category. It produces a picture of where you are right now, which will change over time.
Five minutes to know where you stand
The discomfort won't go away by pushing through. But it will become more manageable once you can see it clearly.
Take the diagnostic. Find out where you are. Everything else can follows from there.