About Clear North
A business graduate, my background spans brand and strategic communications, content leadership, corporate training, and facilitation for management teams.
I've spent 25 years working agency-side, in-house, and as a fractional marketer for global to challenger brands. Different sectors. Different audiences. Same patterns every time.
During this time, I've helped complex organisations navigate industry change - through bespoke strategies and cross-functional training. I've also masterminded GTM strategies, brand positioning and thought leadership for organisations large and small.
Simplifying complexity is where I thrive.
AI hasn't changed what makes communications effective.
It's just removed the places to hide.
I help organisations:
- Clarify brand positioning
- Define a distinctive, usable brand voice
- Turn brand decisions into systems teams can work from
- Use AI without losing clarity or control.
"Equal parts commercial, creative, easy to work with and experienced I would highly recommend Sally to any marketing and communications professional in need of expert support."
LYNDA THWAITE
Brand Marketing & Comms /Ops Board Member
Carpenters Group
"She's extremely knowledgeable about all elements of the communications and marketing mix."
SAM BROWN
Head of Communications,
Bristol Community Health
"Sally is great to work with; she's relaxed, down to earth and pragmatic whilst at the same time being totally on top of everything and super reliable."
RINGO MOSS
Chief Strategy Officer, McCann WorldGroup
"Proactive, responsive, professional, flexible and a pleasure to deal with."
VICKY BROWN
MD, CharityComms