Brand Archetype Discovery Workshop
For organisations that have a logo, some brand language, maybe even a tone-of-voice documents - but no clear, shared sense of 'who' the brand really is. If the brand feels generic, inconsistent across teams, or hard to brief into agencies and AI tools, this is the place to start.
What it is
A 1-day, high-energy workshop to define an authentic brand archetype and translate it into practical messaging and behaviour guidelines your teams can use immediately. You leave with a common language for your brand personality and the foundations of a "brand operating system" that future decision logic work will build on.
Outcomes
- Clear competitively evaluated primary and secondary archetypes that capture your brand’s personality and emotional role.
- A messaging framework linking your archetype to voice, tone, values, and core narratives.
- Practical “dos and don’ts” for how the brand should show up across channels and contexts.
- A concrete roadmap into decision logic work so your archetype doesn’t become another static PDF.
Format & deliverables
- 1‑day facilitated workshop with key stakeholders from brand, marketing, comms, and leadership.
- Brand Archetype Map capturing your selected archetype(s), traits, and shadow behaviours.
- Archetype Messaging Guide covering voice and tone attributes, key messages, and example phrases.
- Stakeholder Alignment Summary and recommended next steps into decision logic frameworks.