Brand Foundation Activation
For organisations that already have a brand strategy or archetype defined—but it lives in a slide deck or PDF and hasn’t changed how people actually make decisions. If teams say “we have a strategy, but no one knows how to use it,” this is the bridge.
What it is
A focused half‑day session to diagnose the gap between your existing brand foundations and day‑to‑day execution, then translate those foundations into practical guidance for real scenarios. This is the light‑lift way to test decision logic with your own brand before committing to a full framework build.
Outcomes
- A clear execution‑gap analysis: where and why brand decisions are breaking down today.
- 1–2 sample decision pathways that show exactly how your archetype and strategy should guide specific decisions (e.g. social tone, campaign positioning, issue response).
- A concrete proposal and roadmap for a full Decision Logic Framework engagement, tailored to your context and maturity.
Format & deliverables
- Pre‑work review of existing brand documentation and recent campaigns or content.
- Half‑day facilitated session with core brand and comms decision‑makers.
- Brand Execution Gap Analysis summarising pain points, risks, and quick wins.
- Two example Decision Logic pathways for high‑stakes or high‑volume decisions in your organisation.