Brand Decision Logic Framework
For organisations that have a reasonably clear foundation but need consistent, scalable decisions across multiple teams, markets, and channels—and increasingly, across multiple AI tools. If approvals are slow, rework is high, or AI content is “on‑template but off‑strategy”, you are ready for decision logic.
What it is
A structured process to codify your brand’s strategic judgment into decision pathways: step‑by‑step logic that guides how people and machines should make brand calls in different contexts. Together we turn scattered rules of thumb into a Decision Logic Playbook and AI‑ready prompt library your teams can actually use.
Outcomes
- 3–7 decision pathways covering your most important brand decisions (e.g. tone by channel, when to escalate risk, visual flexibility, AI content guardrails).
- A Decision Logic Playbook that documents the pathways in clear, visual form for everyday use.
- A starter AI prompt library that encodes your archetype and decision rules for key content tasks.
Delivery options
Half‑Day Diagnostic:
Best for: Testing the fit, early‑stage teams, or a single priority decision
What you get: Brand governance audit, education on decision logic, 1 co‑created decision pathway, implementation roadmap, and an AI prompt starter kit.
1‑Day Intensive:
Best for: Mid‑complexity brands needing a solid core framework
What you get: Training on the method, 3–5 co‑created decision pathways, a concise Decision Logic Playbook, tailored prompt library, and a 30‑day check‑in to refine and embed.
2‑Day Intensive:
Best for: Complex or distributed organisations with multiple teams and markets
What you get: Deeper diagnostic, 5–7 decision pathways, full governance playbook, extended prompt library, team training on how to use the framework, and 90‑day support for implementation questions.