What is AI disruption actually doing to your comms team?
A free 60-minute briefing for Comms, HR, L&D and agency leaders on the neuroscience of AI disruption and what it means for PR and comms teams.
Next sessions: 25 Sept, 30 Oct, 27 Nov | 11:00-12:00 BST | Live online | Max 20 participants
Your comms team is exhausted,
and it's showing in their work.
Burnout in PR and comms already runs well above the average knowledge-work rate. AI disruption isn’t creating that pressure: it’s compounding it. Meanwhile, it's undermining creative output and team performance, while the cost gets quietly absorbed, not addressed.
Generic skills training and wellness apps aren’t built for what this profession is facing. Most L&D and HR leaders already knew this, but couldn't find something specific to take their place.
Whatever comes next has to be defensible in outcomes language: reduced risk of attrition, protected creative output and measurable capability — not simply wellness language.
That’s what this briefing gives you.
What the Disruption Debrief is
The Disruption Debrief is free, live, and built for the people who carry the budget and the
responsibility for this: HR, L&D, comms directors, agency MDs. Up to 20 people per session,
monthly from late September.
The session covers:
1. The mechanics — what sustained pressure does to our brains (the HPA axis, the
SCARF model, why creative output collapses under threat), translated into attrition, output and cost.
2. The model — The Bridges Transition Model, applied to PR and comms roles specifically. Not a borrowed change-management framework. One built around what this profession is actually losing and rebuilding.
3. The redistribution — the mechanism that makes group support work biologically, not
motivationally: sharing the load so no one person carries the coldest edge alone. And how to deliberately build what your team needs across Endings, Neutral Zone and New Beginnings.
What you'll walk away with
- A working vocabulary for what’s actually happening on your team, plus the difference between AI upskilling and AI resilience training for PR teams, and why most organisations need both.
- Language to take to your management team or board: the neuroscience translated into terms that leadership or finance can understand.
- A clear read on whether your team needs stabilisation, capability building, or both, before you commit budget to either.
Who it's for
People who hold the budget and the responsibility: HR Business Partners, L&D Managers,
Heads of People, Comms Directors, agency MDs.
If you're an individual comms professional looking for support rather than a team briefing, start with the free AI Transition Diagnostic instead.
FAQs
Q1: Is this a sales pitch?
No. It’s a 60-minute briefing on the neuroscience and the Bridges model. There’s an optional
next step at the end for anyone who wants one — no pressure either way.
Q2: Who should attend from our organisation?
Whoever's responsible for your team's capability and wellbeing. In a bigger org that might be a named HR or L&D role. In a smaller one, it might just be you.
Q3: Is there a cost?
No, it's free.
Q4: How many people can we bring?
Up to 20 participants per session.
Q5: What if the date doesn't work for us?
Sessions run monthly from late September. Register your interest and we’ll confirm the next
available date.
Q6: What happens after the session?
If it’s useful, we’ll offer a 15-minute discovery call to talk through what a Team Sprint or AI for
Strategic Comms workshop could look like for your team. If it’s not for you, that’s fine too.
Book your place at the next Disruption Debrief
Upcoming sessions: 25 Sept, 30 Oct, 27 Nov | 11:00-12:00 BST | Live online | Max 20 participants
Prefer a conversation first?